Joe Dada
CEO

As the founder and CEO of Insteon, Joe Dada is committed to making life simple for customers by connecting them to the things that matter most and by ensuring that all of those things work together in perfect harmony. 

Dada is an MBA graduate of the University of Illinois at Urbana-Champaign and moved to Southern California at the suggestion of a former professor. A Los Angeles franchise fair introduced him to the potential of home automation.

In 1992, Dada founded Smarthome, a home automation product catalog company. Shortly after launching Smarthome’s first proprietary product in 1994, Dada launched Smarthome.com, one of the world's first e-commerce sites and now the world's largest retailer of connected home products.

During the late 90s, Dada acquired two product-engineering firms to accelerate proprietary product development. After several years of intense efforts, the company released the patented, dual-band (RF and powerline) mesh networking technology Insteon uses today. Since 2005, Insteon has been one of the most popular home automation protocols in the world.