Joe Dada

As the founder and CEO of Insteon, Joe Dada is committed to making life simple for customers by connecting them to the things that matter most and by ensuring that all of those things work together in perfect harmony. 

Dada is an MBA graduate of the University of Illinois at Urbana-Champaign and moved to Southern California at the suggestion of a former professor. A Los Angeles franchise fair introduced him to the potential of home automation.

In 1992, Dada founded Smarthome, a home automation product catalog company. Shortly after launching Smarthome’s first proprietary product in 1994, Dada launched Smarthome.com, one of the world's first e-commerce sites and now the world's largest retailer of connected home products.

During the late 90s, Dada acquired two product-engineering firms to accelerate proprietary product development. After several years of intense efforts, the company released the patented, dual-band (RF and powerline) mesh networking technology Insteon uses today. Since 2005, Insteon has been one of the most popular home automation protocols in the world.


Dan Cregg

As the CTO of Insteon, Dan Cregg leads the advancement of Insteon’s technology and rapidly evolving product line. He is one of the primary developers of Insteon’s dual-band technology that was introduced in 2005. Since then, Insteon technology has been integrated into hundreds of products, bringing the Internet of Things to the mainstream. 

Cregg is a veteran in the home automation industry with nearly two decades of experience and came to Insteon via Smartlabs, which in 2000 acquired SmartLinc, a company Cregg co-founded. Cregg also founded and was president of HomeRun Automation, which SmartLinc purchased in 1997. He has held engineering and management positions at McDonnell-Douglas, SVG Thermco, and Universal Electronics.

Cregg holds both Bachelor and Master degrees in engineering from California State University Long Beach, where he now serves as an adjunct professor in computer engineering and a member of the engineering school's Executive Advisory Council.


Mike Nunes

For 20 years Nunes has served as CIO, first of Smarthome and throughout Smarthome’s evolution into Insteon. 

Over the years, Nunes's key technological accomplishments include building one of the world’s first e-commerce sites, enhancing Insteon's customer-facing website experience using Google and Endeca search/navigation systems; building the customer account management system and integrating payment options such as Google Checkout, Checkout By Amazon, and Paypal; customization and implementation of the Sage Enterprise Suite; building an extensive business analytics and reporting system; and PCI remediation and ongoing compliance. He is also credited with building the HouseLinc home control software package, winner of the 2006 Electronic House Product of the Year award. 

Nunes holds a bachelor of science in electrical engineering from UC Irvine.