SmartLabs, Inc. Names Joe Gerber President and COO

Respected Aerospace Executive Joins Home Automation Leader


August 25, 2011

IRVINE, Calif. - SmartLabs, Inc., the leader in home automation technology development and sales, announced today it has appointed Joe Gerber to the position of President and Chief Operating Officer. He will report to CEO Joe Dada. 

"We are very excited to have Joe join our executive team," commented Dada. "His experience will be invaluable as we continue to expand our sales through partners and retail channels, while also developing the best in class in home control and automation products."

"Becoming the President and COO of SmartLabs is certainly a tremendous opportunity," said Gerber. "The business is poised for growth in many directions, and I look forward to guiding the company to achieve that growth."

Gerber joins SmartLabs from Composites Unlimited, a leading design, engineering and composites manufacturing firm servicing the commercial and military aerospace markets, where he held the position of President. 

Prior to Composites Unlimited, Gerber served as the Managing Director at US Business Exchange (USBX), a boutique investment bank providing buy and sell-side transaction services, and advisory services in the areas of private placements, acquisition finance, recapitalizations and refinancings to mid-market companies and private equity groups. Gerber also held executive positions with eMerge Corporation (which was acquired by USBX) and a division of Citigroup. He began his career with Nissho Iwai American Corporation.

Gerber holds a B.S. in Aeronautical Studies from Embry-Riddle Aeronautical University and a Master of Business Administration from Pepperdine University.

Founded in 1992, SmartLabs is the parent company of Smarthome&trade, the largest retailer of home automation and control products. Smarthome sells online through its award-winning website at, its direct mail catalog, its partners - such as Amazon, New Egg, Crutchfield and Tiger Direct, and its brick and mortar retail store located in Irvine, CA. SmartLabs also has an engineering and design business unit, SmartLabs Design, which creates products featuring Insteon® , the company's award-winning home automation and control technology. 


About Insteon
Developed in Irvine, California, the award-winning Insteon remote control product line includes more than 200 devices, from lamp dimmers to thermostats and LED bulbs. Insteon delivers the fastest, most reliable wireless device communication in the industry with its innovative dual-band and simulcast mesh technology, creating the optimum platform for the coming Internet of Things. Insteon products are available throughout the U.S. and Canada as well as internationally. For more information about Insteon®, please visit, or connect with Insteon on Facebook ( and Twitter (

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