SmartLabs' Joe Dada Named to University of California, Irvine Extension's Sustainable Buildings: Energy Efficiency & Renewable Energy Advisory Board

December 9, 2009

IRVINE, Calif. -  University of California, Irvine Extension's Sustainable Buildings: Energy Efficiency & Renewable Energy program has announced that Joe Dada, CEO of SmartLabs, Inc., will be joining their advisory board. As a member of the advisory board, Dada will assist in the direction and development of the curriculum, marketing and partnership opportunities.

"UC Irvine Extension is fortunate to have Joe Dada - an industry leader in building automation - as an advisor in our program," remarks Kirwan Rockefeller, director of Arts and Humanities Programs. "Currently in the U.S., organizations with 50 or less employees pay 35% more for energy costs than the sector average. With Dada's expertise incorporated in our curriculum, we believe we can help small- and medium-sized businesses bridge that gap and increase their profitability."

Dada's vision is that our homes should have remote control "everything". He founded SmartLabs in 1992 as a bootstrap startup. Shortly thereafter, he launched, becoming one of the world's first ecommerce companies. During the late 1990's, Dada acquired two product engineering firms, formed SmartLabs Design, and began designing and manufacturing proprietary remote control lighting and related products. Between 2000 and 2005, he led the development of Insteon, a dual-band (RF plus Powerline) mesh networking technology which has now become the best selling home area networking technology. Currently in use in millions of homes today, Insteon is now being used to for energy management, demand response and load-shedding in Smart Grid trials with four of the top 10 utilities in the United States. Dada holds a bachelor's degree with honors in engineering and an MBA from the University of Illinois at Champaign/Urbana.

"I am excited and honored to be joining UCI as an advisor to this program," commented Dada. "Not only do our products relate directly to the program, but as the CEO of SmartLabs, I understand the challenges of controlling a business' energy costs."

The Sustainable Buildings: Energy Efficiency & Renewable Energy Specialized Studies program was created to help small- and medium-sized organizations develop a strategic plan to reduce their annual energy costs. Curriculum addresses renewable energy sources, energy/water conservation, new building design and existing buildings retrofits.


About the University of California, Irvine Extension
As the continuing education arm of UCI, UC Irvine Extension is dedicated to providing a university-level learning experience for students, offering thousands of exciting courses and programs to local, regional, and global constituencies. UC Irvine Extension offers a rich array of academic and community programs to support a diverse audience, from a wide selection of academic programs to numerous campus activities.

About the University of California, Irvine
The University of California, Irvine is a top-ranked university dedicated to research, scholarship and community service. Founded in 1965, UCI is among the fastest-growing University of California campuses, with more than 24,000 undergraduate and graduate students and about 1,400 faculty members. The second-largest employer in dynamic Orange County, UCI contributes an annual economic impact of $3.3 billion.

About Insteon
Developed in Irvine, California, the award-winning Insteon remote control product line includes more than 200 devices, from lamp dimmers to thermostats and LED bulbs. Insteon delivers the fastest, most reliable wireless device communication in the industry with its innovative dual-band and simulcast mesh technology, creating the optimum platform for the coming Internet of Things. Insteon products are available throughout the U.S. and Canada as well as internationally. For more information about Insteon®, please visit, or connect with Insteon on Facebook ( and Twitter (

About Smarthome™ 
Smarthome was created based on the realization of a need for automated products that make lives easier, safer and more enjoyable. Today, Smarthome sells more than 13,000 hard-to-find products, including home automation solutions featuring award-winning Insteon technology. Smarthome sells online through its award-winning website at, its direct mail catalog, its partners - such as Amazon, New Egg, Crutchfield and Tiger Direct, and its brick and mortar retail store located in Irvine, CA.


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