Rob Enderle Named Keynote Speaker for Inaugural Insteon Development and Technology Conference

President and Principal Analyst with Enderle Group Addresses. How to Build a Perfect Storm for Home Automation 

April 12, 2006

IRVINE, Calif. -  The Insteon™ Alliance announced today that Rob Enderle, president and principal analyst with Enderle Group, will deliver a keynote address for its inaugural Insteon Development and Technology Conference May 2, 2006 at the Santa Clara Convention Center. 

Enderle, who has helped companies like Microsoft, HP, IBM, Dell, Toshiba, AMD, Intel, AMD, Philips, Sony and Texas Instruments anticipate technology changes, in his keynote speech will address how companies can build the perfect storm for home automation. 

“The technology advances in home automation are driving price, ease of use and compelling consumer applications that will push home automation over the tipping point to broad market adoption,” says Enderle. “I will address the why behind home automation’s relatively slow market adoption and point out how, with a little help, technology companies and consumer electronics manufacturer can move the market to broad adoption.” 

The Enderle Group is a forward looking emerging technology advisory firm. With over 25 years experience, it has provided regional and global companies with guidance in how to better target customer needs; create new business opportunities,; anticipate technology changes; select vendors and products; and present their products in the best possible light. Before founding Enderle Group, Rob was the senior research fellow for Forrester Research and the Giga Information Group before that he was with Dataguest where he became one of the most widely publicized technology analysts in the world. 

The Insteon Alliance consists of more than 700 member companies and developers that are implementing the Insteon wireless home control technology that leverages the powerline to offer the most cost effective, reliable and simple-to-use platform forconsumer electronics products. Insteon technology is the award-winning home control networking technology created by SmartLabs.

“We are on the threshold of mass market adoption of home automation,” says Rajeev Kapur, president of SmartLabs. “We decided early on that for home control to reach the mass market, Insteon needed to be based on a technology that made it reliable, affordable and simple to use. The time is right for developers, OEMs and technology companies knocking on the door of the digital home to pick the technology optimized for the home and the home owner.” 

Decision makers evaluating home control and the future of the connected home are invited to attend the Insteon Development and Technology Conference to be held in conjunction with Parks Associates CONNECTIONS™ the Digital Home Conference May 2-4 in Santa Clara, Calif. 

The cost is $250 for the Insteon Development and Technology Conference. For a full agenda and more information, visit Attendees need not be Insteon Alliance members. 

For more information about Insteon, the Insteon Alliance and its inaugural Development and Technology Conference, please visit 

Members of the press interested in attending the event, please contact Michelle Laird at 503-705-4577 or email 


About Insteon
Developed in Irvine, California, the award-winning Insteon remote control product line includes more than 200 devices, from lamp dimmers to thermostats and LED bulbs. Insteon delivers the fastest, most reliable wireless device communication in the industry with its innovative dual-band and simulcast mesh technology, creating the optimum platform for the coming Internet of Things. Insteon products are available throughout the U.S. and Canada as well as internationally. For more information about Insteon®, please visit, or connect with Insteon on Facebook ( and Twitter (


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