Insteon’s Solid Growth Brings IoT to the Mainstream

Major CE and retail partnerships give Insteon the largest connected-home footprint on the planet – and one glamorous loft to showcase it all

Consumer Electronics Show – Las Vegas – January 6, 2014 – Insteon, creators of the world’s premier home automation and control technology, today announced a banner year of 40% percent revenue growth, owing to the significant expansion of its retail distribution, CE partnerships and the integration of its world-famous home-control technology onto today’s top mobile platforms. Essentially, Insteon has transformed the “connected home” from a buzzword into reality.

“The power of Insteon is an always-connected lifestyle where all your things work together in perfect harmony,” said Joe Dada, CEO of Insteon. “From a business perspective, Insteon has found a sweet spot among technophiles, DIY-ers and business customers who want undeniable quality and flexibility at an affordable price. Our partnerships, retail distribution and product offerings support this fact and are a testament to a decade of commitment to making life simple by connecting people to the things that matter.”


Insteon’s Apple HomeKit and Microsoft Cortana integrations reflect Insteon’s 10-year heritage and the exceptional degree of trust the industry puts in Insteon’s technology. These partnerships will place the Insteon brand into the hands of millions more global consumers, thereby making Insteon exponentially more recognizable when consumers encounter products in stores.

Insteon is now Works with Nest-certified, which delivers powerful integration between Insteon products and the highly acclaimed line of Nest thermostats. Nest customers now can benefit from access to a simple, reliable and fail-safe connected home experience that can be powered by a single app from anywhere in the world. Conversely, the Works with Nest integration allows homes and businesses already running Insteon systems to seamlessly add Nest thermostats.

Insteon is also a cooperative citizen in the larger connected home ecosystem, as evidenced by its membership in Thread and the AllSeen Alliances. This is especially important as the industry shifts from a PC-centric world to a mobile-centric world. While Insteon has become a leading connectivity protocol with massive consumer adoption, the company also has the flexibility to work with other connected-home protocols via cloud-to-cloud or TCP/IP as it makes business sense to do so. 

Technological Leadership

Insteon recently announced its new flagship Insteon Hub, the central controller for all the smart devices in a connected home. New features include field upgradability, easy setup and improved wireless range – all for the introductory price of $39.99 and free in Insteon’s most popular retail kits. Insteon has effectively demolished barriers to reach the broadest customer demographic. See Insteon’s complete line of home control and automation products at the 2015 Consumer Electronics Show (CES) at booth 70023 at the Sands Convention Center.

Retail Distribution

Insteon products are available in nearly 3,000 locations at major retailers such as Walmart, Menards, Home Depot, Best Buy, Sears and Based on strong and sustained consumer demand, these retailers are adding Insteon products to their existing portfolios. Just this week, Menards added version 2.0 of Insteon’s flagship hub and expanded to include the entire Insteon product line. 


Mobile OS support is a key part of Insteon’s dedication to elegant and harmonious command in the connected home. To that end, Insteon is available as a standalone app for Windows, Android and iOS devices.

DomoSOMA, the Connected Home of the Future

To commemorate success on all business fronts, Insteon has opened DomoSOMA, the connected home of the future, in San Francisco’s trendy SOMA (South of Market) district. DomoSOMA is a place for press and partners to experience the sheer power of an Insteon connected home. Located at the iconic One Hawthorne luxury high-rise and surrounded by inspiring and up-and-coming San Francisco landmarks such as the new tower, the ultramodern SFMOMA expansion and the exquisite Yerba Buena Gardens and Cultural Center, DomoSOMA takes its place on a landscape that historically blends aesthetic beauty with technological innovation.

“It’s tempting to say DomoSOMA is a home of the future,” said Joe Dada, CEO of Insteon. “But it’s also the real-life manifestation of Insteon’s history of product and retail leadership in the connected home. DomoSOMA is a place to experience the euphoria of stepping across the threshold into a fully-functioning Internet of Things. It’s a feeling our customers share with us every day. The fact is, consumers are quickly becoming more educated on the connected home possibilities, and they will no longer be willing to pay exorbitant fees or sign long-term contracts with service providers. The connected home is reaching the mainstream and we believe Insteon has played an important role in making this happen.”  

About Insteon®

Insteon® transforms the "connected home" from a buzzword into reality. We make life simple by connecting you to the things that matter. Control your lights, alarms, thermostats – all your things – from wherever you are in the world. Insteon's patented technology is simple and reliable, powering the most fail-safe connected home on the market. With more than 200 Insteon products available today and thousands of developers, we bring all of the things in your home into elegant command. Imagine a lifestyle where all of your things work together in perfect harmony. That's the power of Insteon.

For more information about Insteon, please visit, or connect with Insteon on Facebook ( and Twitter ( 


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