Today, our CEO announced our new brand identity and our redesigned from-the-ground-up website. Here is the press release:
Insteon Technologies Unveils New Brand Identity and Launches Revamped Website to Enhance the Smart Home Experience
Irvine, CA — July 7, 2025 — Insteon Technologies, a pioneer and trusted leader in reliable home lighting automation systems since 2005, is pleased to announce the launch of a refreshed brand identity and a completely redesigned website at www.insteon.com. The new logo and visual identity signals the continued commitment to innovation, simplicity and support – hallmarks of the Insteon experience since day one.
The new website offers a modern look, with an improved user experience and streamlined navigation. Homeowners, renters, installers, and partners can more easily explore, build, and support their Insteon-powered smart home systems. New features and improvements include:
- Enhanced Store: A streamlined shopping experience with clearer product categories and robust product information to help customers find the perfect Insteon devices for their needs.
- Dedicated Support Center: Expanded troubleshooting guides and manuals to make setup and maintenance easier than ever.
- Partner Resources: Dedicated sections for installers and a ‘Find an Installer’ tool for users looking for installation assistance.
- Mobile Optimization: Fully responsive design for seamless browsing on smartphones and tablets.
“This rebranding and new website is more than just a fresh coat of paint—it’s a foundation for the future of Insteon,” said Ken, CEO & Founder of Insteon Technologies. “We’re reaffirming our values and have built a digital experience that reflects our commitment to innovation and our Insteon community.”
The launch is part of Insteon’s broader mission to re-energize its ecosystem with stronger support, and a clear vision for the connected home.
To explore the new site, visit www.insteon.com.
About Insteon Technologies
Insteon Technologies is a leading provider of robust and reliable home automation solutions, blending powerline and wireless communications to deliver unmatched performance. Insteon helps homeowners and renters build smarter, safer spaces.
Media Contact: marketing@insteon.com

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