2007 New Southern Home Showcases Insteon Lighting Control at Southeast Building Conference

Latest “Green” Technology Features Include Affordable System To Keep Electricity Costs Down 


July 12, 2007

IRVINE, Calif. - SmartLabs, Inc. announces that its Insteon wireless home control technology has been selected to control the lighting features of the 10,200-square-foot 2007 New Southern Home, a highlight of the 29th annual Southeast Building Conference (SEBC), July 12-14 at the Orange County Convention Center. 

The 2007 New Southern Home is a showcase home featuring the design, luxury and technology which will set the pace for new home standards and the lifestyle of the South. Featuring the latest and most innovative products available in the marketplace, the 2007 New Southern Home is built for the South’s extreme weather and incorporates “green” technology that will cut energy costs now and for the future. 

With energy costs for lighting alone accounting for more than 20 percent of a typical home’s electricity costs, SmartLabs’ Insteon lighting control system was chosen for the model home for its ability to reduce energy usage — at an affordable price. Keypads and controllers allow homeowners to remotely turn on or off all lights in a house and change their intensity. The same controllers allow them to turn on selected lights so they never use more lighting than they need. 
“The 2007 New Southern Home has 56 Insteon keypads and 200 Insteon light switches to manage lighting throughout the home’s living spaces, inside and out,” said Steve Lee, national training manager, for SmartLabs. 

In addition to its ability to reduce energy costs, the Insteon system comes with lower upfront costs — a factor that led it to be chosen by James M. Krantz Construction Corporation, the designer and builder of the 2007 New Southern Home. 

“We looked at the other lighting systems on the market and, after talking with our electrician, chose Insteon because of its lower cost and easy set-up,” said Roland Krantz, vice president, Krantz Construction. “Plus, SmartLabs’ user-friendly technology to control and save energy matches the goals for the 2007 show home.” Ultimately, the mission of the 2007 New Southern Home, the 19th built for the Southeast Building Conference, is two-fold: to celebrate innovative and creative architecture, building and interior design, and to educate the homebuilding industry and consumers. 

The 2007 New Southern Show home is open Thursday, July 12 through Sunday, July 15. Transportation will be provided every half hour outside Hall B during SEBC hours and entry for conference attendees is free. For more information, visit www.newsouthernhome.com. 

For more information about Insteon wireless home control technology visit www.insteon.com. 


About Insteon
Developed in Irvine, California, the award-winning Insteon remote control product line includes more than 200 devices, from lamp dimmers to thermostats and LED bulbs. Insteon delivers the fastest, most reliable wireless device communication in the industry with its innovative dual-band and simulcast mesh technology, creating the optimum platform for the coming Internet of Things. Insteon products are available throughout the U.S. and Canada as well as internationally. For more information about Insteon®, please visit www.insteon.com, or connect with Insteon on Facebook (www.facebook.com/insteon) and Twitter (www.twitter.com/insteon).

About Smarthome™ 
Smarthome was created based on the realization of a need for automated products that make lives easier, safer and more enjoyable. Today, Smarthome sells more than 13,000 hard-to-find products, including home automation solutions featuring award-winning Insteon technology. Smarthome sells online through its award-winning website at Smarthome.com, its direct mail catalog, its partners - such as Amazon, New Egg, Crutchfield and Tiger Direct, and its brick and mortar retail store located in Irvine, CA.


Media Contact

Isaac Sanz, 1-949-221-0037 x187