Parks Associates Founder and CEO to Advise Companies to Look Beyond the Living Room if They Want to Own the Digital Home
March 28, 2006
IRVINE, Calif. - The Insteon™ Alliance announced today that Tricia Parks, founder and CEO of Parks Associates, will deliver the keynote address for its inaugural Insteon Development and Technology Conference being held in conjunction with Parks Associates’ signature event, CONNECTIONS™: The Digital Home Conference & Showcase.
Parks Associates projects that revenues for home control systems (of all types) will grow 8% - 9% per year and reach more than $3 billion by 2009. Parks will address the need for all companies – from silicon providers to consumer electronics manufacturers that are banking on a slice of the digital home market – to look at market opportunities beyond the living room. To fulfill the vision of a completely connected home, companies need to evaluate how and if home control fits into their home networking strategies.
“While companies are naturally acting to seize opportunities offered by a new round of entertainment options and benefits, there are also multiple opportunities beyond entertainment,” says Parks. “Long term winners will embrace technologies that fulfill consumers’ expectations for a truly connected home; one that includes but is not limited to networked entertainment and computing devices. This also represents an approach for the next several years for differentiation to consumers deciding which entertainment approaches to adopt.”
Parks Associates is a market analysis and research company dedicated to providing meaningful information and counsel to companies offering technology-based products aimed at improving people’s lives. Parks presents worldwide on consumer trends, market requirements, and industry structure, with an eye to meshing visionary and progressive ideas to consumer needs and wants.
The Insteon Alliance consists of more than 700 member companies and developers that are implementing the Insteon wireless home control technology that leverages the powerline to offer the most cost effective, reliable and simple-to-use platform for consumer electronics products. Insteon technology is the award-winning home control networking technology created by SmartLabs.
“Our conference will provide companies competing for the digital home an understanding of what will drive consumers to adopt home control,” said Joe Dada, founder and CEO of SmartLabs. “We decided early on that for home control to reach the mass market, it needed to be based on a technology that made it reliable, affordable and simple to use. This is why Insteon leverages wireless RF and the powerline. In the home, there are simply too many places where wireless alone won’t work.”
Decision makers evaluating home control and the future of the connected home are invited to attend the Insteon Development and Technology Conference on May 2, 2006, at the Santa Clara Convention Center in Santa Clara, Calif. The cost is $750 for the conference and includes admission to Day 2 of CONNECTIONS. Online registration is available at www.parksassociates.com. Attendees need not be Insteon Alliance members.
For more information about Insteon, the Insteon Alliance and its inaugural Development and Technology Conference, please visit www.insteon.net. Members of the press interested in attending the event, please contact Michelle Laird at 503-705-4577 or email firstname.lastname@example.org.
Developed in Irvine, California, the award-winning Insteon remote control product line includes more than 200 devices, from lamp dimmers to thermostats and LED bulbs. Insteon delivers the fastest, most reliable wireless device communication in the industry with its innovative dual-band and simulcast mesh technology, creating the optimum platform for the coming Internet of Things. Insteon products are available throughout the U.S. and Canada as well as internationally. For more information about Insteon®, please visit www.insteon.com, or connect with Insteon on Facebook (www.facebook.com/insteon) and Twitter (www.twitter.com/insteon).
Isaac Sanz, 1-949-221-0037 x187