New Parent Entity Reflects Commitment to R&D and Sub Companies Smarthome Direct, SmartLabs Technology and SmartLabs Design Shows Continuing Leadership Role
January 4, 2006
IRVINE, Calif. - Smarthome Inc., the world’s leading authority in electronic home improvement and automation, today announced the formation of a parent company SmartLabsTM and three sub companies Smarthome Direct, SmartLabs Technologies and SmartLabs Design. The creation of SmartLabs Inc. more accurately reflects its roles as a visionary think tank and its sub companies continue to exemplify industry leadership as well as delivering best-in-class home control products and technologies.
“The creation of the new SmartLabs parent company and three sub companies demonstrates our unwavering commitment to industry innovation and leadership in electronic home improvement and automation-from thought leadership and technological advancement right through to cutting-edge product designs and next- generation marketing and distribution," said Joe Dada, SmartLabs CEO.
The creation of the parent company SmartLabs is a recommitment and focus into three key areas of core competency mirrored in its three companies, Smarthome Direct (retail web site and catalog), SmartLabs Technology (Insteon technology) and SmartLabs Design (manufacturing). These three companies, individually and in combination, will deliver the distribution channels, technology solutions and manufacturing capabilities necessary to support and grow the electronic home improvement and automation market.
The Smarthome Direct Company will continue to capitalize on the strong Smarthome brand equity through its renowned website and catalog. SmartLabs R&D as well as its Insteon sales and marketing are within the SmartLabs Technology Company, which provides advanced home control technology solutions such as Insteon, the first electronic home improvement and automation technology optimized for home control. Insteon uses both the home’s electrical wiring and radio frequency (RF) communication to deliver a secure, reliable and fast connection for the remote control, integration and management of lighting, security systems, entertainment systems, appliances, climate control and more. Insteon is licensed to OEM partners for integration into home automation products. SmartLabs manufacturing and product company—SmartLabs Design—will oversee the design, development, product sales and marketing of innovative new home control products (for example, the ICON line of affordable Insteon-based lighting products).
“The creation of the SmartLabs company gives us a stronger corporate identity allowing us to more effectively leverage the leadership and focus of our three companies and further act as a catalyst to move the dynamic home control networking market forward,” said Rajeev Kapur, SmartLabs vice president sales and marketing. “These changes continue to confirm our focus: encouraging customers to live more innovative, more convenient and safer lives through affordable electronic home improvement and automation.”
SmartLabs executives will be available for press and analyst briefings during CES (Jan. 5-8). Contact Michelle Laird at 503-705-4577 or email@example.com to make an appointment, or stop by booth 26424.
Developed in Irvine, California, the award-winning Insteon remote control product line includes more than 200 devices, from lamp dimmers to thermostats and LED bulbs. Insteon delivers the fastest, most reliable wireless device communication in the industry with its innovative dual-band and simulcast mesh technology, creating the optimum platform for the coming Internet of Things. Insteon products are available throughout the U.S. and Canada as well as internationally. For more information about Insteon®, please visit www.insteon.com, or connect with Insteon on Facebook (www.facebook.com/insteon) and Twitter (www.twitter.com/insteon).
Isaac Sanz, 1-949-221-0037 x187