Kapur to Shape Home Automation Industry by Focusing on the Consumer
April 4, 2006
IRVINE, Calif. - SmartLabs Inc.TM, the world’s leading authority in home automation and control, today announced that Rajeev Kapur, previously vice president of sales and marketing, has been promoted to president. In his new position, Kapur will lead the strategic direction of the company, create an agile corporate culture and oversee operations for SmartLabs’ three divisions.
SmartLabs, formerly known as Smarthome, announced in January the formation of its new
parent company. SmartLabs is divided into three divisions: SmartLabs Technology, architects of the Insteon home control technology; SmartLabs Design, product design and development; and Smarthome Direct, the retail and online distribution channel. The restructuring and name change more accurately reflects its role as a visionary think tank for the future of home networking.
“SmartLabs has experienced tremendous growth in the last few years and, as a multi-business company, we need to continue to scale our management structure for future success,” said Joe Dada, SmartLabs founder and CEO. “Rajeev is an extraordinary leader and manager and is perfectly suited to lead our business. As CEO, I will continue to create the vision for the company and develop technologies that will shape the connected home.”
Kapur joined SmartLabs in 2004 as vice president of sales and marketing. In that role, he served as head of the SmartLabs Design division, which is responsible for product development, sales and marketing of Smarthome-branded products as well as sales and marketing tactics for Insteon™, the company’s flagship home-control networking technology.
“I see a tremendous opportunity in helping to shape the home automation industry,” says Kapur. “I envision home control becoming ubiquitous in all our home interactions. SmartLabs will lead the industry by continuing to listen to what consumers want while remaining agile enough to deliver technologies and products that enable consumers to personalize and control their homes.”
Kapur’s background includes 11 years at Dell Inc., where he served in a variety of increasingly more responsible positions throughout the United States and in Asia. Prior to joining Dell, he worked for Gateway and Computer Peripherals, Inc.
Kapur holds a bachelor’s degree in international business from California State University, Fullerton.
Developed in Irvine, California, the award-winning Insteon remote control product line includes more than 200 devices, from lamp dimmers to thermostats and LED bulbs. Insteon delivers the fastest, most reliable wireless device communication in the industry with its innovative dual-band and simulcast mesh technology, creating the optimum platform for the coming Internet of Things. Insteon products are available throughout the U.S. and Canada as well as internationally. For more information about Insteon®, please visit www.insteon.com, or connect with Insteon on Facebook (www.facebook.com/insteon) and Twitter (www.twitter.com/insteon).
Isaac Sanz, 1-949-221-0037 x187