Welcome to the Insteon Brand Resources

Everything you need to represent Insteon clearly and consistently

Whether you're a reseller, content creator, or retail partner, this resource will help you present the Insteon brand with confidence and consistency. From logos to messaging to product imagery, this guide gives you what you need to accurately reflect our voice, personality, and visual identity.

Logos

The Insteon logo is our most important visual element and strongest representation of our brand. Consistent use of our logo is key to retaining brand strength and recognition. The logo should never be altered, modified, or redrawn. 

The preferred logo use is our horizontal yellow/black which is for use on white background. 

Other logo variations, including the Insteon mark itself is available below.

Horizontal:


Logo Mark:

Stacked:

Dos and Don’ts:

  • ✅ Use only approved logo versions

  • ✅ Maintain clear space around logos

  • ❌ Don’t stretch, rotate, or recolor logos

  • ❌ Don’t place logos on cluttered backgrounds

Download Insteon Logos for Online Use

Brand Colors

Primary Palette:

  • Insteon Yellow: #FBE14C

  • Slate: #3F3F3F

  • Off White: #ECECE4

  • White: #FFFFFF

Primary Typeface: Saans
We use Saans for all communications. 

  • Headers: Saans Bold

  • Body Text: Saans Regular

  • Usage Tips: Maintain consistent sizing and hierarchy across layouts

Voice & Messaging

Tone of Voice:
Friendly, smart, and helpful — like a tech-savvy neighbor you trust.

Key Messages:

  • “Your home, your moments.”

  • “Intelligent lighting and home automation for everyday living.”

  • “Reliable products, simple experiences, real support.”

Messaging Guidelines:
Use messages that highlight simplicity, control, versatility, and real-life benefits. Avoid overly technical jargon unless relevant to the audience.

Need Help?

For questions about brand use, asset permissions, or custom marketing needs, contact us: marketing@insteon.com